At Sports Baroase, we are firmly dedicated to upholding honesty and responsibility in every aspect of our work. As experts in Internet and Search Engine Marketing (SEM), our primary mission is to help clients consistently achieve better search engine rankings, drive more website traffic, increase conversions, and deliver a strong return on investment, all while adhering to this ethical framework:
1: Our commitment is to continuously improve rankings, enhance conversions, and maximize the return on investment for our clients' websites.
We stay informed about industry developments by adapting to algorithm changes and embracing the latest technological advancements.
2: We will provide equal treatment to all clients, free from any bias.
In cases where we serve clients within the same industries, we will maintain fairness and integrity. If needed, we may allocate separate SEM managers or specialists to oversee those accounts independently, potentially with additional fees.
3: We will not set unrealistic goals or expectations for our clients.
We will set practical, achievable targets for our services and be transparent about the outcomes that are feasible and those that are not.
4: We will protect the confidentiality and privacy of our clients.
No information regarding a client’s business, progress, or proprietary data will be shared without explicit written consent. All team members and contractors will sign non-disclosure agreements to ensure confidentiality is preserved.
5: We will avoid any practices that could negatively affect a client’s brand or reputation.
We will follow the best practices outlined by search engines and directories, steering clear of any techniques that could result in penalties or removal from search engine listings.
6: We will not knowingly break any search engine rules or policies.
We will stay current with the latest search engine guidelines and update our strategies accordingly to keep our clients' websites compliant.
7: We will follow all applicable legal requirements and regulations.
We will ensure that our work complies with copyright, trademark, and all local, state, and international laws related to business operations and online practices.
8: We will not take credit for the work of others.
We will always produce original content and designs for our clients, and when using third-party content, we will obtain the necessary permissions from the creator.
9: We will not engage in deceptive practices toward consumers or search engines.
We will represent our clients with complete accuracy in search results, ads, and website content, ensuring no false or misleading information is presented.
10: We will not misrepresent our services or qualifications.
We will be transparent about the scope of our SEO services, skills, qualifications, and outcomes, and we will never mislead clients regarding our capabilities or performance.
11: We hold our clients to the highest standards.
11.1. All clients must hold accreditation from at least one recognized government authority.
11.2. All clients must be licensed and regulated by the appropriate authorities to ensure they comply with relevant laws, including anti-money laundering regulations.
11.3. Clients are required to protect their customers' personal data and maintain its security.
11.4. Clients must process customer withdrawals within five business days.
If a client fails to meet these standards, we will immediately end our business relationship to protect the integrity of our company.
As SEM professionals, we are committed to this Code of Ethics and to maintaining the highest levels of professionalism and success for both our clients and our organization.